01
Sponsorship
Sponsor a club or tournament
Become the sponsor on a club's or event's grip, often exclusively for 6 to 12 months. They hand it out to members and players; you get long-lasting visibility in a targeted audience.
Custom padel grips for brands & companies Months of visibility. Not seconds.
Put your brand on Bold's premium overgrip that padel players hold every rally, take to every match and keep for weeks.
- Targeted reach
- High frequency
- Top-of-mind awareness
Trusted by clubs, shops and padel brands
Why it works
The grip is a media channel.
Banners hang on the fence. Logos sit on the glass. The grip lives in the players' hands. It's the closest a brand can get to a padel player.
Proximity × frequency × duration.
No banner, flyer or tote bag gets that combination. The grip does, at a fraction of a cent per brand moment.
- 01
In the hand, every rally
Players look at their racket all the time: between points, waiting to serve, re-gripping. Your brand is in focus, not in the corner of their eye.
- 02
Wherever they play
The grip travels to every club, tournament and trip. A banner only works at one location; the grip works at all of them.
- 03
Weeks, not seconds
A player keeps one grip for 3–4 weeks. A 3-pack covers 2–3 months of play. A flyer lasts seconds, an event banner one day.
- 04
Seen beyond the player
Partners, opponents and spectators see it on court, match after match.
- 05
Shared on social media
Padel players love to post their racket before and after a game. The grip is in the frame: earned media at no extra cost.
The potential reach of one 3-pack
- padel players
- 100%
- Zero wasted reach
- months per 3-pack
- 2–3
- One grip lasts 3–4 weeks
- sessions per 3-pack
- 20–25
- Dozens of brand moments each
- per brand moment
- < €0.01
- Before social media reach
Illustrative, for a player who plays twice a week. Not counting partners, opponents and social media posts.
Three ways to use it
One product. Different brand objectives.
Whether you buy reach, activation or loyalty: the grip puts your brand where padel players look.
02
Brand activation
Activate padel players
A high-value giveaway at padel events, sampling campaigns, trade fairs and promotions, or your own branded drop. Ideal for brands that target an active, affluent, social audience.
03
Client and employee engagement
Delight clients and teams
Client events and gifts, corporate padel leagues, team building, onboarding kits and year-end gifts. Premium, personal and long-lasting, and it strengthens your employer brand.
Why brands choose custom grips
Reach, frequency, and awareness that lasts.
Everything a media plan asks for, in one product players actually use.
Precise targeting
Every recipient is an active racket-sports player. Zero wasted reach.
High frequency
Dozens of brand moments per session, several sessions per week.
Long duration
Weeks per grip, months per pack: a long-running campaign in one product.
Top-of-mind awareness
Long presence and high repetition build brand recall and preference. Effective frequency, by the book.
Earned social reach
Organic visibility in players' posts, stories and photos.
Low cost per contact
A fraction of a cent per brand moment, before social media reach.
See 4 more benefits
Positive association
Your brand linked to sport, health, performance and good times with friends.
Utility, so it's kept
A consumable people use, not promo clutter. Use drives retention; retention drives exposure.
Premium perception
A quality product from a real padel brand reflects well on the giver.
Scalable
From one client event to a national activation, with volume pricing.
Real projects
Custom grips, made for real brands.
See how clubs, networks and businesses use custom overgrips to bring their identity onto the court.
ClubThe Padeldrome
A vibrant design inspired by the club's colors, visual identity and brand guidelines.
ClubTPC Waregem Gaver
A classic design built around the club's recognizable colors and logo, bringing its identity onto the court.
Padel networkThe Padel Network
An exclusive design featuring a premium silver finish for a distinctive look for its members.
ClubPadel Hill
A clean, understated full-grip design incorporating recognizable club elements and colours throughout.
ClubEl Citadel — Center of Padel
An expressive, eye-catching full-grip design bringing the club’s distinctive shapes, patterns and colours to life.
Your brand next?
Free mock-up in 48h. No obligation.
Why Bold
A padel brand loved by players.
Bold makes its own grips and frame protectors, sold through clubs and shops across Europe. Every custom grip is a premium Bold product and carries the Bold mark.
Premium base grip
Dual-layer PU overgrip, 1100 × 25 × 0.6 mm, with professional-grade tack and sweat absorption.
Print engineered for performance
Too much print, or print in the wrong place, ruins a grip. We tuned coverage and position so it keeps its tack.
The Bold mark
Players recognise it and know the grip is good. Your brand on a product they trust, not an anonymous promo item.
Trustpilot 4.5/5World Top 25 playersDutch National Team 35+
Configurator
Build your grip.
Pick what fits your budget and timing: minimum order, lead time and price update instantly.
per grip
€1.55
Minimum quantity
120
Lead time
2–4 wks
Your customization
= 350 3-packs
Extras
Custom rackets? Possible on request via our partner. Ask us
Indicative prices, excl. VAT and shipping. Final quote after your mock-up.
Get your free mock-up
Tell us who you are. Our design studio sends you a racket mock-up and a final quote within 48h.
Also built for
One grip. Many ways to play it.
The same media channel, through a different lens. Find the setup that fits your goal.
- SponsorsThe closest ad spot to the player: in their hand, every rally.
- Marketing & event agenciesA specialist product partner for your clients' padel campaigns, with trade pricing.
- Events & tournamentsPlayer packs, giveaways and prizes, with a fast option for near dates.
- Clubs & academiesYour club's own grip: identity, sponsor revenue, or both.
- Padel networks & leaguesOne identity across every club, league and member.
- Padel travel & campsA welcome gift every guest takes home and plays with.
- Vending operatorsBold grips in 24/7 clubs, and sponsor editions across many sites.
Questions from companies
Branded padel grips as a media channel, a sponsorship and a gift.
Is a padel grip a good advertising medium?
Yes. It's personal, portable and in focus: in the players' hands every rally, at every club they visit, for 3–4 weeks per grip. That's high frequency and long duration in a 100% padel audience, at a fraction of a cent per brand moment.
Can we sponsor a club's grips?
Yes. Become the sponsor on a club's or tournament's grip, often exclusively for 6 to 12 months. The club hands the grips out to its members; you get months of visibility. Already sponsoring a club? We'll make a free mock-up you can discuss with them.
How do we measure the return?
Put a call to action on the pack: a link to a landing page, a QR code or an exclusive offer code. It shows exactly who responded, and makes the ROI visible.
Is a padel grip a good corporate gift?
Every padel player replaces their overgrip regularly, so a premium grip is a gift that gets used, not stored. And it's seen on court by every opponent.
Not everyone on our team plays padel. Does it still work?
Padel is one of the fastest-growing sports in the world, so chances are many of your clients and colleagues play. Bold overgrips also fit tennis, pickleball, badminton and squash rackets.
Can we reorder for the next event?
Yes. We keep your files, so a reorder is quick. Many companies start with custom packaging and tape, and upgrade to a custom grip design for the next event.
Can we get custom padel grips with our logo for an event in a few weeks?
Yes. With custom packaging we deliver 2–4 weeks after mock-up approval, from 120 grips. Enter your event date in the configurator to check which setup makes it.
Put your brand
in the players' hands.
Get a free racket mock-up with your brand within 48 hours. No obligation.
Bold Design Studio · Months of visibility, not seconds.